Bringing Positive Psychology to Executive Coaching in the Middle East – Ashraf Helal
Kristina Sieg2025-09-29T15:07:24+10:00After decades in senior corporate roles, Ashraf discovered that positive psychology could transform his own wellbeing and also the leaders and organisations he serves. Today, he blends evidence-based positive psychology with executive coaching to build resilient, high-performing teams and share the science of wellbeing across Egypt and the wider Arabic-speaking world.







