A Ripple Story…

Luke George
Personal Branding Specialist,
Culture Coach and Wellbeing Facilitator,
“By George”
Luke combined a career in teaching and entrepreneurship with the science of Positive Psychology, using the Diploma to launch “By George,” a venture that helps people build meaningful income streams and lead happier, more resilient lives.
Perth, Australia
Alumni:
🎓 Diploma of Positive Psychology and Wellbeing

Why did you choose Diploma of Positive Psychology and Wellbeing?
"This ignited a spark internally, and also as an opportunity. I knew I needed to be a different person to reach a different level, so credentials were important."
There are a few events that drew me to completing the Diploma with the Langley Group Institute.
I started my career as a teacher, helping students reach their potential and being a positive influence on their lives. Then I spent 20 years building and selling three businesses, which was quite a change from teaching. Yet, throughout these years, I continued to return to helping individuals be their best selves, both personally and professionally.
It was during 2017, when I was searching for the next business idea after selling an education company in 2016, that I came across the science of Positive Psychology. I realised that everything I had been doing informally was actually science-based.
Positive Psychology would also help me understand people’s actions, motivations and thought processes in certain situations. Plus, I had two important factors for moving forward – time and resources.
How was your experience during the course?
"Before enrolling, I had spoken to another Diploma student who assured me that the investment was worthwhile and that the Langley Group Institute were a professional organisation. My expectations were confirmed during the course and the assessment phase."
Prior to flying from Perth to Melbourne to attend the six face-to-face days, I spent five weeks reading the additional material, and allocated October and November to complete the assessments. I was committed.
Both facilitators, Denise and Frances, showed that they were equally committed and passionate, and I found the content and activities to be very relevant and engaging.
I knew success was in my control. The Langley Group Institute had equipped me with all the elements.
The research and science behind Positive Psychology were affirming my beliefs and lifestyle. The PERMA model by Martin Seligman resonates with the human condition. The interactive activities were a highlight coming from an educator’s point of view, and coupled with the group discussions, the messages were reinforced.
How are you spreading your positive ripples?
"Already, I have worked with several individuals who have made small changes in their lives that have had major positive impacts on their wellbeing. They are very grateful, which in turn increases my wellbeing."
I realised there was an opportunity to combine my Diploma of Positive Psychology and Wellbeing, business acumen and passion for helping people into a commercial venture.
Since completing the Diploma, I turned my attention to applying my strengths and skill set to supporting ex-employees find meaningful income streams. The business model has been influenced by many mentors, and the three-day workshop is taking shape with input from respected educators.
The company “By George” is the culmination of many years’ experience and knowledge, and I am excited that my next life phase is assisting people to understand the virtues of leading a positive lifestyle. Future target markets are students, athletes and public workshops.
Personally, I have enacted the key principles of gratitude, random acts of kindness, self-care, mindfulness, goal setting, relationship building, and calmness (amongst others) and notice the rewards in my decision making, outlook on life, handling of stress, continual happiness and hunger for more knowledge. I do this because I need to know it works if I am going to teach it. I walk the talk, and it works.
Attending the Diploma came at the right time for me because it fitted my personal and professional goals. The important thing for me was the commitment I made to myself and my family.
"The course takes you on your journey, and you will definitely learn something that can change the way you look at life."
It all depends on whether you want to be the best person you can be. All the answers are there.
Inspired by Luke’s ripple story?
Discover how combining Positive Psychology with practical strategies can help you create meaningful change, launch ventures, and support others to thrive.
Turn your knowledge into action and empower people to lead happier, more resilient lives – just as Luke has with his business.
Join our next Diploma of Positive Psychology and Wellbeing or Certificate IV in Wellbeing Science intake and start creating ripples of resilience, hope, and wellbeing that reach far beyond yourself.
Enrol here or book a call to learn more.